Do not just sit and wait for sales to come your way, market you shop to buyers. Make an effort to attract buyers to your shop by offering promotional codes. These could be a promotion for Spring:”10% off all items in store for 10 days”, as an example. Use promotional codes to boost sales when business is slow. In your dashboard, you can click on the PROMOTIONAL CODE tab to add a promotional code. You can specify the name of the promotion, the length and the discount percentage. The buyer can then use this code at checkout to get the specified discount.